Those of us old enough to remember the Kennedy/Nixon debate remember Dinah Shore encouraging us to "See the USA in your Chevrolet." Then Chevy invited us to enjoy "baseball, hot dogs, apple pie and Chevrolet" driving "the Heartbeat of America" as we participated in "an American Revolution." So much for flag-waving. In yesterday's press release, Chevy crows that their new Cruze– the Daewoo Optra they're going to build in Lordstown OH– features a new "global design language" that was "developed by a global design and engineering team." They warn tell us this "new global design language… will continue to be a signature element for future vehicles carrying the gold bowtie." Let's hope they're not talking about the new schnoz they're sticking on the front of the 2009 Aveo5. Where are Bill Mitchell or Harley Earl when you need them? Oh that's right; they're dead. Never mind then.Chevrolet announced today that its all-new entry in the compact segment will be called Cruze. The new Chevrolet will make its global debut at the Paris Motor Show in early October.
Cruze was developed by a global design and engineering team and will be built in multiple locations around the world. The Cruze approaches an overall length of 4.6 meters and offers ample interior space and cargo capacity for five passengers, giving it an advantage over competition in the compact segment.
The Cruze features Chevrolet's new global design language that will continue to be a signature element for future vehicles carrying the gold bowtie. Combined with high safety standards and excellent build quality, Chevrolet will again deliver on its promise of offering a very attractive package at an exceptional value.
The new Chevrolet Cruze will be available in European markets in Spring 2009, followed by other global regions.
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